About Joe - Founder of LARO Fitness

I’m Joe LaRocca, founder of LARO Fitness. I earned my B.S. in Kinesiology from SUNY Cortland and hold certifications through NASM as a Certified Personal Trainer, Corrective Exercise Specialist, and Certified Nutrition Coach.

I started LARO Fitness because I wanted to offer a more personal approach to training; one built around the individual rather than a one-size-fits-all program. My goal is to help clients become stronger, more confident, and more capable while building habits they can realistically maintain.

I believe fitness should improve your life, not take it over. Whether the goal is weight loss, strength, better movement, or simply feeling better day to day, I focus on creating a clear plan, providing real coaching, and helping each client make lasting progress.

Outside of coaching, fitness is a major part of my own life through strength training, running, hiking, skiing, and other challenges that keep me active.

B.S. Kinesiology | NASM CPT | NASM CES | NASM CNC | CPR/AED Certified